|| Published on :
Friday, April 24, 2015 || Views:
China’s smartphone makers bet on cricket Bollywood to conquer India
China’s smartphone makers are drafting in cricket teams and Bollywood stars to conquer India, their largest overseas market and a key testing ground for their international expansion, as they try to rebrand as more than just sellers of cheap handsets.
Xiaomi Technology – the fast-growing No.3 global smartphone maker valued at $45 billion after a December funding round – hosted its first global launch outside of China in New Delhi on Thursday, unveiling its feature-heavy Mi 4i model that supports six Indian languages at 12,999 rupees ($205).
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